Gary Vaynerchuk nails it on the head with this one. These messages can be buried deep inside of us. They're the ideas that make us think we have to behave in a certain way and live up to a certain standard so we don't lose our place in our families or communities. These ridiculous messages are embedded into our nervous systems. Let's ask ourselves, does this narrative really belong to us? I say, the Jones' gotta go and we take ourselves back.